Save the date for an exclusive event with Basis Technologies and Add3, focused on Elevating Creative in your digital media campaigns. Join us as we revolutionize the way advertisers approach creative to maximize campaign impact and performance.

Speaker: Noor Naseer is a lead of thought leadership and client education at adtech software company, Basis Technologies. She guides clients on how to improve and evolve media and marketing plans to accommodate everchanging consumer behaviors, tech advancements and advertising trends.

Noor is also the host of adtech podcast, AdTech Unfiltered. She has been cited in and written for various industry outlets including Adweek, MediaPost and Advertising Week. She has spoken at events for the 4As, SXSW, Gartner, the American Marketing Association and the American Ad Federation. She also leads Basis Conversations, a company-wide space for DEI dialogue and learning.

Prior to Basis, Noor served in media roles for P&G and BlackBerry at Starcom MediaVest Group. She is a board member of Chicago-based nonprofit The Network. She is a graduate of Northwestern University with an M.S. in Integrated Marketing.

Session Topics: 

• Rethinking the creative's role in campaigns
• Customization through AI
• Empowering performance with the right creative
• Creative as a champion in the cookie-less future

Agenda:
4:00 - 4:30 Meet & Greet
4:30 - 5:30 Speaker Presentation
5:30 - 6:30 Rooftop Deck Networking

Stay tuned for the event agenda and speaker details. Mark your calendar now for an event with industry insights and networking opportunities!